Let me begin by saying, these 10 are just a few of the products which lie openly in their advertisements. Probably 99.99% of the advertisements we see are misleading in one way or another. Some make tall claims, while some sell a dream/aspiration in an over-the-top manner. While ads like the #1 (deoderant/talcums/perfumes/aftershave) which sell an improbable reaction can be brushed aside as creative license, others which appeals to people’s vulnerable side should be more scrupulous about how they are selling.
Lie #1. You Choose Deodorant X, Girls Will Get Attracted – Never Mind Your Own Personality
Verdict: Deodorant do no more than help you fight body odor, some deodorants don’t even do that!
Lie #2. Dettol/LifeBouy/Medimix – All soaps kill 99.9% germs.
Verdict: Soaps are washing, use two drops of dettol liquid (or hot water with neem patti) if you actually want to kill germs.
Lie #3. Soft Drinks Give You Superpowers And Make You Supercool
As per the findings (2012) based upon Food Safety Act, Maggi does have MSG and the contents listed are not as per those actually present in the packet. So, next time you substitute Maggi for roti in your child’s meal, think twice.
Verdict: It’s better to eat the good, old roti-sabji combo. Maggi, however nutritious will probably never be good enough to become a replacement of real food.
Lie #5. Horlicks Make You Brainier, Complan Makes You Grow Taller, PediaSure Has 37 Vital Nutrients
When Boost claims that it “provides three times more stamina than sadharan chocolate drink”, and Horlicks says it makes children grow “taller, stronger, sharper”, they may just be feeding you false promises. According to FSSAI analysis there has been no studies which can substantiate these claims. The benefits of substances like DHA have no ground basis.
Verdict: False claims. It’s Mostly Just High Priced Chocolate.
Lie #6. Eating Kellogg’s Special K Will Make You Slimmer In Just 2 Weeks
Kellog’s claim that people who regulary eat this brand of cornflakes tend to be slimmer, is misleading as per FSSAI.
Truth: The tall promises of helping you lose weight may not hold much weight after all. Eating the traditional poha, and daliya for breakfast is always a better idea.
Lie #7. Saffola Gold’s Healthy Oil Will Give You A Healthier Heart
Saffola Gold’s claim of the oil being healthier (as compared to other similar oils) for people and using the heart icon association in the packaging has earned FSSAI’s disapproval, saying that this kind of advertising and packaging is misleading.
Verdict: Oil is oil. Period.
Lie #8. Pepsodent and Colgate: Just 2 Minutes Of Brushing = Whiter, Stronger, Healthier Teeth
Tall claims made by the toothpaste brands (primarily Colgate, Pepsodent an Oral-B in India) are impossible to verify. Common sense says that no toothpaste in the world can keep the mouth 99.99% germ four hours after eating.
Verdict: Superfluous products working hard to justify sky high prices
Lie #9. Britannia NutriChoice Is Diabetic Friendly
FSSAI objected to Britannia Nutrichoice 5 grains biscuits claims that there are no added sugars, complex carbohydrates, and that the biscuits are diabetic friendly.
Verdict: Needed to place themselves in health market. Found the most vulnerable segment – diabetics.
Lie #10. “3 x More Nutritious Butter” Than “Sadharan Makkhan”
Kissan creamy spread butter is three times more more nutritious than normal butter, or so the company would have you believe. FSSAI objected to this kind of unsubstantiated, false marketing which leads to parents thinking they are feeding something nutritious to their children while the child ingest butter and gains unnecessary weight.
Verdict: Use normal butter, it’s cheaper and supplement food with real nutrition. Don’t fall for these slippery lies.